WordLogic
Publicly listed Canadian company WordLogic approached us to help them with their overall marketing proposition. Our brief was to target consumers with the iKnowU predictive keyboard app for Android, as well as key corporate sectors for WordLogic’s predictive technology, such as the medical and legal industries.
We undertook a comprehensive positioning and marcomms programme to support WordLogic, which included:
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Launching the iKnowU keyboard app on tablets and smartphones, including securing reviews
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Writing all app store copy.
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Project managing the development and delivery of two completely new websites for iKnowU and Wordlogic, including rewriting all website copy.
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Designing and coordinating the build of the WordLogic stand at the Mobile World Congress.
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Designing and developing stand material for other events, including pop-up banners.
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Designing and creating sales collateral for events.
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New logo design and development.
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Creating and distributing new announcement press releases.
​Results
After we helped increase WorldLogic’s corporate profile and the quality of its message and marketing materials, WordLogic were approached by several high-profile companies to enter into licensing agreements. This also had the effect of doubling the company share price from the sub 10 cents mark to a high of 26 cents.